ARE WOMEN BETTER DESIGNER THAN MEN?
Last Tuesday,1 May 2012 ,my friend and I was having onto the debate about this topic with another group in the class organize by my design aesthetic lecturer,Dr. Tan Wee Hoe.And it is certainly my teammate Muhammad Syauqi as the 1st Speaker, Me myself as a 2nd speaker , Nazirul Izzuan as a 3rd Speaker and Muhammad Affifuddin as 4th Speaker debating as the negative part.

Onto the debate,I'm the 2nd speaker for the negative team and I will continuing and to stressed my team line that "MEN ARE BETTER DESIGNER THAN WOMAN"As the 2nd speaker,I will appointed out all my point on these debate to this blog.Below is all my point of view :

Assalamualaikum to my fellow friends and good evening to Dr Tan Wee Hoe.I strongly disagree with 2nd affirmative said that men will emotionally and angry if their bos giving a negative feedback.Because we,the reason is men are ussually didn't give up and they will start other research and do as a start their work back.

Firstly,that men are more patience because men will stay cool even the client giving criticism and negative feedback.Woman designer will react emotionally impulsively get angry.

My 2nd point is,men don't design for themseves,therfore,they are not restricted to create more beautiful thing for thier clients.I had do some research in some article that "100 Designers Shape The World" and only 8 were women has been listed.My other points,that we can see more companies rather get more men designers.We can see that Les Copaque,and Silver Ant shows that more men team in their company.

So I want to conclude that,Men are more better designer because men are not usually emotionally and more stable.Thank you.

p/s: Before I end this,I really thankfull to my 'BOSS' Dr Tan Wee Hoe with his eagerness to share all his experience and his knowledge,some from his experienced back in industry and his further study at overseas.I really want to admit that i'm feel so nervous,and in the end I totally blew out with my speech.But now I do really much relief now.Thanks again for your reading.

Memory Challenge

A good designer doesn't only have to understand what a good design is and what art is, they also need to have a good memory as it is also an essential tool to survive in the art and design world..

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P/S : I would like to apologize to Dr Tan Wee Hoe,as my original blue paper should be pasted in the learning journal book,but i've just found it in my bag and maybe it was just off from my learning journal book.Sorry again.And this would never happen again in the future.

Video Commercial

Fanta "Chase" Commercial,New 2011. Less Serious

Me and my friend has ben given a grouping task by our “BOSS” to do some critique about short animation or TV advertisement.So it is prefer that this grouping assignment do in our own major coursemate.But I would like to collaborate with other major coursemate which is in BD in Animation. So, I decided with my friend who is in BD advertising to form a group of four  with two of our friends from BD animation.Than we decided to choose short animation combined with ad type which is called animated advertisement.

The choosen animated advertisement for this aesthetic evaluation is Fanta “Chase”Commercial, New 2011.One of the criterion has been set base on Subjectivism,i.e.

a)      Audience(AUDIENCE) should be able to enjoy(BEHAVIOR) after finish watching the animation from the beginning to the end(DEGREE) during leisure time(CONDITION).

b)      Audience(AUDIENCE) will be cheer(BEHAVIOR) out loud(DEGREE) immediately(CONDITION).

c)       Audience(AUDIENCE) will be stunt(BEHAVIOR) until the end of the animation(DEGREE) for along time(CONDITION).

d)      Audience(AUDIENCE) will be loaded(DEGREE) with full curiosity(BEHAVIOR) in the end of the animation(CONDITION).

I would to clarify my first criterion regarding these video is,audience should be able to enjoy after finish watching the animation from the beginning to the end during leisure time.After I watch these video,the feel kind of enjoyed already appeard when I watch  the half of the video.the excitement started when the ‘SKATER BOY’ to avoid two person on the Segway trying to take Fanta soft drink from “SKATER BOY” hand.But I kind of enjoyed when the all charactered who trying to chase the “SKATER BOY” feel disappointed after they knew the Fanta soft drint was finished.And here we go the twisted of story,the “SKATER BOY” have an extra soft drink.

Second criteria that has been set based on subjectivism,audience will be cheer out loud immediately.When the scene where the “SKATER BOY” have another Fanta soft drink,suddenly I’m feel want to cheer along,but still not as loud as I expected with my criteria has been set earlier.

Another criterion that has been set,is audience will be stunt until the end of animation voluntarily.First,’stunt’ by it means here that people will feels lie to wait.So,these animated advertisement successfully meet the criteria has been set.I feel like you have just to wait until the end of the video,and then you get the message that you want.

Lastly,the criterion that has been set for subjectivism, is audience will be loaded with full curiosity in the end of animation.Cause of the scene where the “SKATER BOY” have another Fanta soft drink,you can see the ad that they want to show us that these soft drink has really great tastes until people cheer up again after feel disappointed.After the animation end,I feel curiuos on what is Fanta taste like.Honestly,I’m can not wait to try it.

GROUP DEBATE
I will do an argument academically with other group member that has picked another method is Objectivism,Relativism, and Emotivism.

OBJECTIVISM

I would choose one of the criterion that has been set by my awesome friend,Syauqi.I do agree that he said the ad should be able to attract audience full attention with the flow of anticipation so that they would finish watching the ad until the end.

I feel that this animated ad were really achieved in communicating to the audience.The character appeared appropriately for all audience too.The character all were cuted that suitable for all ages.

RELATIVISM

The one of criterion that has been set by my capability friend,he mention out that audience should be able to remember half of the video after a long time as compared to Coca-cola Siege,another animated advertisement he choosed.

I want questioned about why he set only audience should be able to remember half of the video?Why not he set the audience will remembered all content of the video?

Advertisement is about  is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action.(source: http://en.wikipedia.org/wiki/Advertising). Advertisement should successfully achieved the target they want to  find. I’m just half agree with his criteria that he set.

EMOTIVISM

Lastly,is friend of mine, Afiffuddin,friendly-awsomeness dude is choose Emotivism.
I do agree all the criteria that he set for this animated ad.Cause of the video achieved the level of criteria he set.Maybe not perfect going,but it is like 90% achieving.Like one of the criteria he set is audience will be able to feel impress with the ultimate natural of visual communications and give a deep impact in their selves forever .I do feel an impress of what this animated ad was trying to communicate and send us a message.It tried to persuade us with tell us how all the chasing character in these video trying so hard to get Fanta soft drink.So it has send us not to straight forward message but with symbiolic way in advertisement.Moreover,the audience for these videos is the public at large so the use of English is encourage although portions must be in the target language.All content shoulb be appropriate for all ages.

IMPROVEMENT

I’m not really good at animation.But I’m feel need to qritique to provide how these video can surely make a better impact next time they make an ad.First of all,I really want to talk about the beginning of these video.It doesn’t really tell us how the character want to feel enjoyable regarding they feel bored start from the beginning.They should create better way to start the story line.It kind of Cliché they always use one main character came and bring the product along them than straight away drink it.For me as well,  kind gentle characters tend to have soft rounded faces with wide smiles and large rounded eyes is nice to see if they want to give more effort on their animation.

I think that should be done with our debate and discussion among our team.I want to conclude that  animation is an imaginative medium,though,combined with advertisement but I found it is quite an interesting of kind of new perspective way of critique challenge. As such narrative information has to be delivered with great speed how amazingly,these video has shown to us.

EMOTIONAL DESIGN BY DONALD A. NORMAN

This is my second of thought about reading aesthetic book.I was to clarify the issues contained in the book by Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow,” and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California. I really enjoyed reading about aesthetic design from Norman's point of view, since in The Design of Everyday Things he completely ignored and even made it seem irrelevant compared to usability. I was curious about this change, so I try to understand first  through the prologue and found that Norman states he has actually changed his mind and now understands how important the aesthetic part is.

New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman enough demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects has to be raised, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about


Chapter 1


In the chapter 1,Donald Norman only describe the poor design and how this affects the users.I’m have been  impressed by the phrases “positive emotions are as importants as negative ones….”.
 In this opening chapter, Norman exposes the idea that attractive things work better, like the title says. He claims when a device is aesthetically more attractive than another, but both share the same functionality, users will prefer to use and will rate higher the one that is more attractive. He also discusses the three level of processing: visceral, behavioral, and reflective.

Computer science professor Norman also advises design firms. He brings his background in academics and business to bear on the emotional valence surrounding objects of daily use, be they kitchen utensils, automobiles, or a football coach's headset. Norman's analysis of people's emotional reactions to material objects is a delightful process, be given with surprises for readers who have rarely paused to consider why they like or hate their belongings. He breaks down emotional reactions into three parts, labeled "visceral," "behavioral," and "reflective," asserting that "a successful design has to excel at all levels." Norman's examples of items ranging from bottles to hand tools fulfill this dictum, although he feels that designers do not often take emotion into account when formulating what an object should look like. With household robots on the horizon, Norman implores designers to redeem their mistakes in designing personal computers. His readers will take away insights galore about why shoppers say, "I want that."

chapter 2


In this chapter 2,Donald A norman explain on the role of emotion in design..Donald A. Norman wanders further off base in this chapter than he has at any point previous. I could make a snide remark about how his opinion of how negative emotion are important as positive emotions.The phrases ‘Because the power of emotions fades with times’ ,it showed that a negative emotions cant effect the positive emotions.A good design can intense the emotions to be attracted to how beautiful or aesthetic the design can be to the eyes of users explain each of the level include the visceral,behavioural and reflective.

Donald A. Norman says that the class of devices currently designated video game systems has a massive, untapped market for similar devices that tell and teach you how to cook or fix your car. He's half right, but still manages to be completely wrong. A video game system is not a device that needs to be broadened into other fields. Rather, it is a computer over-optimized for gaming. What he's actually advocating is reverse engineering the computer from the PlayStation, an approach that hardly makes sense.

chapter 3

Donald A Norman key point in this chapter is all the level he approach from the beginning this Emotional Design chapter.That is Visceral, Behavioral and Reflective design. In my opinion, Visceral design very focus in the aesthetic and the appearance of an item also it can catch the consumer’s eye with the pleasing style.Behavioral design is all about the use and performance. If the item does not do what it is supposed to do,than it is not only more than one item only. Reflective design assume that the message and meaning of the product can sends  to its users.

This chapter both has similar and difference with what Donald A Norman mention early in chapter 1.To me, something that showed as Visceral design is the MacBook. On the outside, it is very smooth and silver by its cover, simple with glowing apple logo on the top. The screen very plain and clear, and even the keyboard is very attractive. Although I do not have a MacBook myself, I know many people do,wish and simply choose it because it incredibelly aesthetic appearance.An example to describe Behavioral design is a nice kitchen knife.It is not to figure it out and easy to use.A knife doet what it is has to do as easy as ABC.Finally,an example of Reflective design is the Nike an Adidas product.i do not have nice Nike product,but I have a pair of Adidas boots for my sportsman life.They are certainly a successful design because although there are many other types of boots in the market that coss high far from we can patch the price,both product are still popular among the teenage boy and also the adult that the design is not limited to sports product but stylish design corporate design.

In conclusion,there are many many ways that how we can appreciate the nice and aesthetic way about the product or an item.We assume what needs to be thought through isnot just the initial excitement of using a product.You need to think of the product lifecycle and how someone will be suprised using your product everyday. 

Letters Upon The Aesthetic Education of Man

I've been given a task to find some issues in the letters wrote by J C Friedrich Von Schiller's "Letters Upon The Aesthetic Education Of Man",he gives the philosphic basis for his doctrine of art,and indicates clearly and persuasively his view of the place of beauty in human life.This critical and sublime critique,was written for Danish Prince,Friedrich Christian of Schleswig-Holstein-augustenburg,on the subject of aesthetic education.

From the very beginning we must clarify the issue of aesthetic in the work of Friedrich Schiller.Why it is purposed?cause of the assertions philosopher makes regarding this issue are based of Kant principles.Why Friedrich Shiller convey that the education of feeling is the most important necessity?Means to improve our judgement and understanding in life.And at any point,he said that improvement in the fill of politic,we must have one that called noble of the character,and the thing most ready to this aim is the art of beautiful.

In the first paragraph,there is sublime point that Schiller encounter "What is true moral experience must be true,in a still higher degree,of the manifestation of Beauty."Firstly,what he is mean by 'moral experience'?and what he is mean by the concept of 'Beauty'?It is same as he wrote Nature as Beauty?and what connection in both meaning?In my point of view,Beauty is the common object of the reason and experience and the best word through the concept of nature.'Moral experience' is to take the matter to the form of humanity,and at the same time showing the direction to goodness and truth.

In the second lettter Aesthetic Education of Man,Friedrich Schiller mention the idea that "to arrive at a solution even in the political problem,the road of aesthetic must be persued",considering that the principe of aesthetic must be followed,if we want to solved the political problem and edificeof true political freedom represents the most acomplished of the works of art.So,trough the beauty of moral can provide a better world in Schiller's opinion in line "trough Beauty that we arrive at Freedom.".This can only be demonstrated if we first know the principles by which reason is guided in political legislation.

There is another interesting point out by Schiller in the third letter "Nature begins with Man no better than with the rest of her works".What does he mean by 'Nature'?What common peoples always think and their view when they first time see the value of particular artsworks by amazing people.And what of philosopher like Schiller will think and critics about the Beauty.So the particular reason and connection,Schiller wants expressed the concept of beauty with his phillosophy.'Nature' is what we preffering by existing.We all know from all different view of religious that our nature created by GOD.So what Schiller want to said that 'Nature bigins with Man' is our nature or world as Man,'no better than with the rest of her works' means by GOD of his believed.Schillers believe that he receive forms from nature,for nature is the one that unifies all things.

The issues in the fourth letter convey the phrases 'When the mechanical artist sets his hand to the formless block,'.which is  show that mechanical artist does not appreciate and just according to his intention without any scruples.They did not give any respect to nature and only just for itself.Schiller also mention the difference with fine artist do their work to the same fill in the phrases 'When the fine artist sets his hand to this same block,as little does he hesitate to do it violence' show that fine artist appreciate and just doing without any violence to it nature.Even though,he does not respect the thing on his work any more than mechanical artist,his eyes take the simple and slightest matter also and want it free.i assume that Schiller want every ones has to respect their object,not as an object but as the part us in itself.Thats how when we want to appreciate something called beauty.


In the fifth letter, i did find its states that philosopher against political artist of their different view towards beauty and arts.In the opinions of Philosophers,they state that when arts peoples break or against the rule and law, they will fell guilty about it.Different from the high profile of peoples,they don't want to admit it because to avoid their standards and ego down.To them,image and high profile are very important.

My opinions above may sound weak and not accurate because,like Schiller,i just give out all my own opinion and try to avoid specifics.I dont want to palce myself to the criticism of historical example.

For the conlusion can i make that an aesthetic education can is purely historical education because teaching us how many visions there are heve been and finally to choose.An aesthetic education will ultimately teach uswhat is right to reach.And also we can provide civilizationz and citizens as perfect as we can imagine.A clarification that the philosopher considers regarding beauty as a rational concept and necessary true connection of beauty as a freedom.

thank you.....

  

May no want will get wrong direction while they searching the truth of beauty as they can build the better future.